Privacy policy

Last updated: 06/09/2025

The Fashion Boulevard is committed to protecting your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our Shopify store. 

1. Personal Information We Collect 

When you visit our store, we automatically collect certain information about your device, including: 

  • Your web browser, IP address, time zone, and cookies. 
  • The pages or products you view and how you interact with the site. 

When you make a purchase or attempt to make a purchase, we also collect: 

  • Your name, billing/shipping address, payment details, email address, and phone number. 

We refer to this as Order Information. 

2. How We Use Your Information 

We use the information we collect to: 

  • Fulfill orders and process payments. 
  • Provide customer support. 
  • Communicate with you about your order, promotions, or updates. 
  • Screen orders for fraud or potential risks. 
  • Improve our store and personalise your shopping experience.

3. Sharing Your Information 

We share your information with trusted third parties to help us provide our services: 

  • Shopify: Our store is hosted on Shopify Inc. They provide the online platform that allows us to sell our products. Read more on Shopify’s privacy practices here: 
  • https://www.shopify.com/legal/privacy. 
  • Payment Providers: Such as Shopify Payments, PayPal, or others you choose at checkout. 
  • Delivery Partners: To deliver your order to you. 
  • Legal Obligations: If required to comply with laws or lawful requests. We do not sell or rent your personal information to third parties. 

4. Cookies 

We use cookies to improve your browsing experience, show relevant ads, and understand how customers use our site. You can manage or disable cookies in your browser settings, but some features may not function properly. 

5. Data Retention 

We keep your personal information for as long as necessary to fulfill orders, provide customer service, or comply with legal obligations. 

6. Your Rights 

You have the right to: 

  • Access the personal information we hold about you. 
  • Request correction or deletion of your data.
  • Opt out of marketing communications. 

To exercise these rights, contact us at the details below. 

7. Data Collection, Storage & Disposal 

  • Who Collects the Data 

Customer data is collected directly by The Fashion Boulevard when customers place an order, create an account, subscribe to newsletters, or contact us for support. 

  • Where the Data is Stored 

Data is securely stored on our Shopify servers. These may be located in or outside Pakistan, depending on our service providers. We take all reasonable steps to ensure your data is protected in accordance with international standards, regardless of where it is stored. 

  • How Long We Keep the Data 

Customer data is retained only for as long as necessary to provide services, process orders, handle customer support, comply with legal or tax obligations, and resolve disputes. 

  • Disposal of Data 

When customer data is no longer required, it will be securely deleted from our systems or anonymised so it cannot be linked back to the individual. Any physical records (if created) are safely destroyed in line with our internal policies. 

  • International Customers 

Since we also deliver internationally, customer data may be transferred across borders in order to process orders and provide services. By using our website and services, international customers consent to their data being processed in Pakistan and/or by our international service providers. 

8. Security 

We take reasonable precautions to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure.